Signage and Graphic Design Studio

In 2010 Andrea Erna Gmünder, graduate Graphic Designer EFZ SGD, founded her company, feinform, Atelier für Signaletik und Corporate Design (signage and graphic design studio) – establishing herself as a freelancer. At feinform, she brings broad signage projects to fruition and develops comprehensive concepts in corporate design, visual communications and identification.

She acquired her skills at the Schule für Gestaltung (school of design) in St.Gallen, Switzerland, 1990–95, at the CMU in Pittsburgh, USA, 1993, and working for renowned graphic design and signage studios in St.Gallen and Zurich, Switzerland, 1993–2010. Enrolling in the CAS ‘urban identity & design’ course taught by Ruedi Baur at zHdK Zurich, she further consolidated her knowledge of designing public spaces.

Signage soon grew into feinform’s core discipline. Equipped with a keen interest in architecture, a great talent for coordination and a profound knowledge of materials, workflows and advertising, Andrea Gmünder manages and coordinates public  building projects – always demonstrating an extraordinary feel for the design, the location, its purpose and its users.

Andrea Erna Gmünder
Curriculum Vitae

Self dependence
2010 – today

feinform grafik Andrea Gmünder Foundation of one-woman business, 1. May 2010
since then owner of company as a self-dependent graphic designer

further steps in business 


Election to being Expert in the process of qualification to the profession of Graphic Designer EFZ, Canton of Zurich


Incorporation to the association of Swiss Graphic Designers SGD

2008 – 2010

Graphic designer and project manager at Lämmler&Mettler GmbH, Zurich

1997 – 2008

Graphic designer and project manager at Tachezy, Kleger & Partner AG, Ruedi Tachezy, St.Gallen

While employed at TKP

2006 – 2007

CAS Urbane Identität und Design postgraduate course, Institut Design2Context, Prof. Ruedi Baur, ZHdK Zurich (extra-occupational)

2001 – 2007

Expert at graphic designer apprentices final exams

2002 – 2007

Graphic designers expert panel (chairwoman 2006)

2003 – 2008

Graphic designers preparatory course expert panel (chairwoman 2007)


Course on Teaching I, SIBP, GBS St.Gallen

2001 – 2005

Lecturer at graphic designers preparatory course for adolescents, Form course, Schule für Gestaltung (school of design), St.Gallen (8 lessons/week)

2000 – 2004

Apprentice trainer (following master course)

1995 – 1997

Graphic designer at Designalltag, Ruedi Rüegg, Zurich

1991 – 1995

Training: Graphic Design course, Schule für Gestaltung (school of design), St.Gallen
Degree: Federal Diploma graduate Graphic Designer EFZ

during training


Studies Graphic Design, fall semester, Carnegie Mellon University CMU, Pittsburgh PA, USA

1993 – 1995

Graphic designer at Lanter Design AG, St.Gallen (30%, while studying)

1990 – 1991

Graphic designers preparatory course for adults, Schule für Gestaltung (school of design), St.Gallen

basic education
1991 – 1995

Informatics internship, Bühler AG, Uzwil SG

1985 – 1989

Cantonal high school, Swiss Maturität, type B, degree, Trogen AR 
(languages: Latin, French, English, Italian, Spanish)

1983 – 1985

Secondary school, Teufen AR

1977 – 1983

Primary school, Niederteufen AR

1975 – 1977

Kindergarten, St.Gallen and Niederteufen AR


born March 29, St.Gallen