OBJECT / CLIENT / YEAR AARGAU SCHOOL OF DESIGN / 2012
ASSIGNMENT SIGNAGE CONCEPT, COLOR AND TYPOGRAPHIC CONCEPT, FACADE DESIGN, PROJECT MANAGEMENT, PRODUCTION AND ASSEMBLY ASSISTANCE
ARCHITECTURE BAUMANN PROJECT MANAGEMENT
PHOTOS JEAN-CLAUDE JOSSEN
Aargau School of Design
Large colorful type decorates the white corrugated sheet metal façade. Set into the depressions of the trapeze corrugated sheets, the characters form a delicate composition, visible only to passers-by and not to be understood as information, but rather as subtle artistic intervention.
In the color-neutral new building, painted white throughout, the lettering provides splashes of color and takes up the idea of overlapping colors as used in the school’s current corporate design.
Particular attention has been paid to typography. There is a multitude of fonts, each subordinately labeled with its name, designer and year of creation – a didactic flight of fancy, which extends beyond type to include colors and their technical terms as used in print (Pantone) and architecture (NCS), respectively.
The part of the eye-catcher is played by the isometric drawing decorating the lobby, an abstract representation of the entire complex. Orientation is ensured through generous directions, painted directly onto the white walls using stencils, a technique taught at this school.
The result is a lively, artistic, and playfully didactic, generous guidance and signage system fully taking into account this school of design’s purpose and character.