OBJECT / CLIENT / YEAR BUSINESSPARK GOSSAU SG / REAL ESTATE BASEL-CITY, PRIVERA AG / 2015
ASSIGNMENT SIGNAGE CONCEPT, INTERIOR & AREA, COLOR CONCEPT, PROJECT MANAGEMENT, PRODUCTION AND ASSEMBLY ASSISTANCE
PHOTOS JEAN-CLAUDE JOSSEN
The task of the Signage was to make an older commercial building fresher and more attractive in order to attract new tenants and satisfy the existing ones.
The newly created name and lettering ‘Businesspark Gossau’ was prominently placed on the building and in the marketing measures.
A striking two-colour design, combined with interior design elements such as a generous new entrance area and modern, curved ceiling lights, freshened up the previously somewhat profile-free interior.
The ability to find the individual offices in the long corridors was ensured by a consistent sector classification, whose colour split according to walking direction and seamless guidance.
The visibility and routing in the outside area from the current traffic flow was also achieved by means of generous illuminated pylons.
With the implementation of these signage measures, new tenants could be won and current ones made happy.